Madison: It’s a beautiful day in the Big A and there’s plenty going on in the city this weekend.
Whether you’re one of the 75,000 groupies headed to SweetWater 420 Fest or you’re an Atlanta rapper who just got busted for trying to smuggle $840,000 worth of marijuana on a private plane, 4/20 is officially upon us.
It’s the first 4/20 we’ve had since the decriminalization of marijuana in Atlanta, so don’t be surprised if you see some interesting things today.
But before you cut out of work early, we gotta drop a Beat…
The Big One
A breakdown on the day’s biggest Inno story.
Here’s What I Learned at SCAD ForwardFest
If you haven’t been to SCAD ForwardFest yet, I suggest zipping down to Midtown before it ends tomorrow.
I attended a panel with Magic Leap Interaction Labs yesterday on “Bringing Pixels to the Real World” and a segment with the creator behind Project Ghost Studios, Gaspar Ferreiro.
Magic Leap interaction directors Aleissia Laidacker and Brian Schwab broke down what spatial computing is, where it’s headed and what kind of challenges and opportunities it poses for programmers, designers and artists alike.
Schwab touched on how the relationship between the digital and physical is changing drastically. While it’s fun to see an actor like George Clooney on the silver screen, spacial computing poses the potential to bring characters, actors and others into our homes.
“Now, we’re talking about how George Clooney can follow me into the bathroom,” he said.
From head pose to breathing to heartbeat, developers at Magic Leap are collecting more data than they ever imagined to use in the design process. Details ranging from flickering lights to pets running though the house are being considered when developing character reactions and game sequences.
But all these nuances are helping developers at Magic Leap create the best programming so creatives don’t have to. Magic Leap plans to push out its research, best practices and tools for spacial computing to designers and programmers soon, Schwab and Laidacker said, to produce more organic content.
One of my biggest takeaways from the segment with Magic Leap was how excited they were to get in front of creatives and designers, rather than head to a tech conference to show off the capability of their hardware.
“We want to be working with the indie game developers, the hackers, the Burning Man people…We want to be working with a lot of those creatives and the amazing ideas of what they can do on the art side,” Laidacker said.
Just a few days ago, HTC Vive unveiled software to game developers allowing them to create AR games and experiences with the HTC Vive Pro VR headset. Ferreiro developed a demo of his game, Project GHOST, using the software and managed to debut the capabilities at ForwardFest.
Here’s a short video I took of the demonstration where the player is stepping through a portal, crossing over from AR to VR.
I’m working on a sweet profile with Ferreiro I’m hoping to have for you guys soon.
ForwardFest is still going on tonight and tomorrow. Here’s link to the schedule for all you VR, AR and game lovers out there.
Inside the people, companies and organizations making moves today.
Trive Capital Exits Lucky Bucks
Trive Capital, a private equity firm based out of Dallas, exited its investment in Lucky Bucks, an Atlanta-based operator of digital skill-based coin operated amusement machines. Lucky Bucks, which received an investment from Trive in 2016, closed a new credit facility in order to refinance its structured capital investment with the private equity firm. According to a release, Lucky Bucks will also use the credit facility to finance future acquisitions.
Gather Round for More Expansion News
Gather Technologies, an event management software firm based in Atlanta, has announced plans to expand and relocate their offices, in addition to hiring at least 100 more people. The company has set its sights on a 31K square-foot office in Midtown’s 715 Peachtree office. The firm helps restaurants and event spaces mange programs.