Austin has a strong lineup of marketing technology companies that help other businesses — large and small — save money. The tech typically doesn’t get as much love as B2C startups that everyone and their grandparents can relate to. But, when it comes to generating funding and revenue, these SaaS startups have been crushing.

Monday, Austin-based OutboundEngine, made its latest move as it continues to grow. The automated marketing software startup announced it has completed its acquisition of Toronto-based ReadyChat, a web-based live chat service for real estate and mortgage companies. The deal actually happened in December 2015, but ReadyChat operated in stealth while its tech was integrated. Now, that’s complete — and OutboundEngine is rebranding as part of the move with a slick new logo.

The ReadyChat addition gives OutboundEngine’s customers a branded chat widget to engage visitors and answer questions at all times. OutboundEngine was founded in 2012 by Branndon Stewart. It has raised more than $33 million in funding, including investments from S3 Ventures, Silverton Partners, Noro-Moseley, Harmony Partners, Altos Ventures and Capital Factory.

“ReadyChat is a great acquisition for OutboundEngine because it shares our mission of making online marketing easy and effective for businesses of all sizes,” Stewart said in a news release.

Founding staff writer at Austin Inno, senior editor at American Inno and author of the Austin Inno Beat. Lover of friends, music and nature. Tweets and occasional nonsense at @brentwistrom.