As we make our way back out of a global recession and move into an era where advertising and marketing agencies are scrambling to adapt to a rapidly changing media environment, new opportunities are emerging for those who can move the fastest and create the most innovative work. Here are five agencies, some big, some smaller, that we think have a chance to really crush it in 2011:
After recently acquiring Fort Franklin, a promising digital creative shop, Connelly Partners seems poised to continue growing its client base and pumping high quality creative and digital work. The agency’s work has a playful and down-to-earth feel that seems reflective of its philosophies as an agency. Touting its commitment to an open office space, a steadfast loyalty to employees, and a dedication to no-nonsense dealing with clients, Connelly Partners seems poised to make big moves in 2011.
While Digitas has always been one of the preeminent agencies in Boston and beyond, this year could be a particularly impressive display of might from the 600-strong group on Arch St. Digitas produced some big time work in 2010, but the Publicis Groupe member also spent time and resources to sign new business and help prepare the agency for the next generation of digital marketing, signing some key new hires and holding lots of educational experience with vendors and networks to help its employees stay on the cutting edge of the digital landscape. Expect those investments to pay off as the year goes on.
Euro RSCG Edge
The Boston unit of Euro RSCG Worldwide has been hiring like mad for the last several months, and the reinforcements will be put to work in 2011 for the agency’s big brand clients that include Adobe, Allstate, Barclay’s, and Visa. Often tasked with producing a brand’s core web presence, Euro RSCG Edge’s digital talent is also tasked with a considerable amount of DRTV work that may continue to expand this year as more consumers emerge from a belt-tightening period and make new decisions about service providers and consumer goods.
MMB‘s reputation as a top creative agency is well deserved, and after a successful 2010 that saw the shop architect some killer campaigns for brands like Subway as well as an internally concepted and highly celebrated lifestyle brand, Noah Wild, the agency is poised to have a breakout 2011. Celebrating a culture that breaks down the traditional departmentalized agency model, MMB’s television work is easily on par with that produced by agencies whose numbers dwarf this midsize agency. Chances are you’ll be watching still more MMB produced ads this year.
Full Contact’s front page describes it as “brand new ad agency,” and though that may be true, the agency’s partners have worked with some of the biggest brands in the world, and already the agency’s done work for some killer names like Zipcar, Disney, Calvin Klein, and Aston Martin. Spawned by two former Hill Holliday creative directors, Marty Donohue and Tim Foley, alongside Tribal DDB founding partner John Young, the agency has all the pieces in place to really make its mark in 2011.
Who else is going to crush it in 2011? Let us know in the comments.