“A Day in the Life” is a series where we’ll profile a variety of residents to get an intimate glimpse into their day-to-day. These are your neighbors. Get to know them.
“…I always say that you have to be just smart enough to pull off your dreams but just dumb enough to believe that you can.” – Mike Reppucci
You might remember last fall’s first-ever seasonal line of craft Pumpkin Spice Whiskey.
The local distillery, Sons of Liberty Spirit Company, aged the whiskey in American Oak barrels and infused it with 2,500 lbs of fire-roasted pumpkins. Needless to say, it was a hit in New England. And the distillers didn’t stop there. Sons of Liberty Spirits put out even more top-of-the-line whiskey this winter season with both their “Uprising” and “Battle Cry” spirits.
The man behind it all, President and Founder Mike Reppucci, started the company with one question: “Why can’t America make a great single malt whiskey?” The rest is history as Reppucci, along with master distiller David Pickerell, set off to right this whiskey wrong.
Here, Mike Reppucci gives BostInno a glimpse into his daily life.
Marian White: How do you spend most mornings?
Mike Reppucci: Drinking at least two pots of coffee and trying to see my way through my to do list.
MW: What are the top priorities on your to-do list right now?
MR: To re-concept our tour and tasting area. I’d really like to enhance the consumer’s experience.I just want them to leave inspired and in love with whiskey as much as I am. Also, to watch some whiskey age (far more exciting than watching paint dry).
MW: If you could impart one piece of advice to our readers, what would it be?
MR: People ask me all the time what is the key starting your own business and I always say that you have to be just smart enough to pull off your dreams but just dumb enough to believe that you can. So my advice would be to cultivate what others write off as stupidity.
MW: What do you enjoy most about owning a New England distillery?
MR: The people we get to interact with on a daily basis. We are not shy here in New England, so sometimes you get people who love your product and sometimes they like someone else’s; and they let you know. But either way, I really dig the passion and knowledge.
MW: How do you drink your whiskey?
MR: My go-to way of drinking whiskey would be neat with a drop of water. That said, if I am getting a drink, I usually order a Manhattan or a Blood and Sand. An Uprising Blood and Sand is awesome. You really get distinct dark chocolate notes in the drink from the stout beer we brewed. It is sick.
MW: What is the worst part and the best part about your typical day?
MR: The worst is whenever I’m working on some business-related task that I have to get done … paperwork, filling orders, etc.
The best is definitely interacting with a customer who loves our whiskey. It is such a great feeling when someone not only appreciates something you made but also “gets” what you are trying to achieve. It totally makes up for all of the little annoying crap that comes up in any business.
MW: If you weren’t answering my questions, what would you be doing instead?
MR: Figuring how to solve the next crisis or making whiskey. Or drinking whiskey to help figure out the next crisis.