In the battle for local radio bragging rights in Boston, NPR’s WBUR has been winning the war against itself for far too long.
Starting March 1, Bloomberg Radio, a 24-hour station spouting the publication’s signature business news and financial information, will be airing its programming on Clear Channel’s WXKS radio station to the Hub market, touting itself as “the only all business and financial news radio station available throughout Boston, offering Bloomberg’s signature programming and up-to-date market coverage, in addition to local news, traffic, weather and sports.”
“We’re excited about expanding Bloomberg Radio into Boston, an important market for those who manage money, move the markets and shape the innovations of tomorrow,” said Al Mayers, head of Bloomberg Radio, in a statement. “With Bloomberg 1200AM and a signal for those with HD radio on 94.5FM-HD2, Bostonians can tap into the insightful conversations with influential analysts, economists, and business leaders that Bloomberg Radio is known for.”
Bloomberg Radio will be launching in partnership with Bentley University, a business model that seems to work exceedingly well for the Boston University-owned WBUR.
The Waltham-based academic institution will provide Bloomberg Radio with exclusive access to its faculty and staff, and the two entities will co-produce the content. Bentley students will be incorporated in to the programming as well, including the award-winning Fed Challenge team and student-run Bentley Investment Group.
“We were excited about this collaboration from the start. Bentley is a leading business university and Bloomberg as the leader in business media is a great fit,” said Bentley University President Gloria Larson. “We look forward to working with Bloomberg to provide an informed and innovative view of business to the Boston market.”
Nothing breeds innovation like a healthy dose of competition, so I’ll be eager to see how a disruption to the local airwaves of this magnitude is received here in Boston, and how existing talk and news stations such as CBS’s WBZ and WBUR react.
I’m admittedly intrigued, and a bit fearful, by Bloomberg’s promise to cover local sports as well.
I, for one, will be tuning in on Friday. What local radio station do you listen to, and will you consider giving Bloomberg a listen?