We’ve seen the power of social media to map the city of Boston and even mobilize the Occupy Boston movement, and now, local burrito joint Boloco is taking to social media to nab three individuals that broke into their Boylston Street location near Berklee early Sunday morning. The chain is offering a $1,000 cash reward for any tips that leave to the suspects’ arrest.
The three suspects were caught on surveillance cameras entering the store just after closing late on Saturday, January 28, and stealing a safe deposit box from the store’s back room. In order to help find the perpetrators, Boloco set the video to chilling music and blasted it out across their Twitter and Facebook feeds.
The video has garnered nearly 3,000 views so far and the Boloco Facebook page reads:
We added music to the video (because that’s what we do), but it was haunting even without it.
We debated about whether to share this or not – traditionally this isn’t something that is “shared”… but it’s 2012… and we think everyone needs to see what is happening out there, and work together to reduce and one day eliminate evil people like these three.
The company’s social media savvy CEO John Pepper took to Twitter to further spread the message and thank Boston’s burrito-lovers for their support in the face of the crime. Tweets, Facebook messages and YouTube comments poured in, and while many were not be able to offer any tips on the identities of the robbers, the reactions showcased Bostonians’ love for the local burrito chain.
On Sunday morning, Boloco posted a “break-in update” on their Facebook page which reads, “we may have our $1000 cash winner if the latest tip leads to an arrest (it was a juicy one)… but until these guys are behind bars, we need your help.”