The winner of Tech Madness 2016 is a company that, years back, might not have counted as “tech” at all. Cengage Learning has taken home the championship in our 3rd annual competition, which asks our readership to predict which companies will be most valuable in five years.

In beating out IPO candidate CarGurus in the final round, Cengage proved it’s got some huge support in the Boston tech community.

Formerly a publisher of textbooks first and foremost, the company has been making some big moves in order to transform into an edtech powerhouse in the last few years. As Cengage CEO Michael Hansen recently told Xconomy,

“I think we are very well on our way to really turning the company from a traditional textbook publisher to an edtech company,” Hansen says. “We’re aggressively cannibalizing that textbook revenue to drive digital” product adoption in the classroom, he adds.

Congratulations to Cengage and to all 64 of the companies in this year’s Tech Madness contest. Well done. And big thanks to everyone that participated!

via GIPHY