Boston API Jam, an “unhackathon” of sorts, set to take place at the end of March, had gathered an incredible list of sponsors from Heroku to LevelUp and ConstantContact to support their event. The event like most hack-a-thons was targeted at developers with the hopes of building the next great thing.

Common to weekend long hack-a-thons is the promise of perks – food, music, beds, caffeine, networking, etc. Well, the organizers (Sqoot) took the “brogramming mentality” a little too far with their perks. The original Boston API Jam eventbrite – which has since been updated – promised women servers as a perk for attending the event. See screenshot.

As soon as the event was published the Heroku team immediately took action with Apigee quick to follow.

[blackbirdpie url=”https://twitter.com/#!/heroku/status/182176792579276800″]

[blackbirdpie url=”https://twitter.com/#!/heroku/status/182188114876440577″]

[blackbirdpie url=”https://twitter.com/#!/Apigee/status/182184261846183936″]

UPDATE: It looks like Sqoot is now @mentioning everyone an apology on Twitter. Here is their Twitter page.

And their “official apology.”

Sqoot is hosting an API Jam in Boston at the end of March. One of the perks we (not our sponsors) listed on the event page was:

“Women: Need another beer? Let one of our friendly (female) event staff get that for you.”

While we thought this was a fun, harmless comment poking fun at the fact that hack-a-thons are typically male-dominated, others were offended. That was not our intention and thus we changed it.

We’re really sorry,

Avand & Mo

Here’s a storify of the fiasco (thanks ireneros):