The national food truck craze has swept Boston, and we have everything from festivals to apparel that pays tribute to these delicious mobile eateries. Now, a local designer wants to take the food truck craze one step further, hoping to turn food trucks into a game. A board game, that is.
Michael Kennedy, a user experience designer that formerly worked at Roxy’s Grilled Cheese, has been circulating an internet survey to gain consumer insights about how to make the best food truck game possible. Don’t expect it to be like Monopoly, though — Kennedy’s game will offer real world insights into food truck operation. (Perhaps Phantom Gourmet should take a roll of the dice on this one?)
We grabbed some time with Kennedy to learn more about his inspiration, what the game will entail and, of course, when we can expect to get our hands on this tasty new board game.
How did you come up with the idea to create a board game based on food trucks?
I have always had a passion for food service. Roxy’s Grilled Cheese let me quit my old jobs when I got into graduate school — Bentley University’s MS Human Factors in Information Design — and I can’t help but tinker with service and workplace design ideas while I work.
I also love games! I have a bunch of great board game enthusiast friends who I play with all the time, and as a designer, it was a no-brainer for me to combine my two passions into one project.
What details can you share about the game?
I’ve been calling the game “Food Truck Frenzy” as a working title. It centers around the real-life daily operations of a food truck as you compete against your friends. You will be able to grow and utilize your social network as you avoid mayhem. Imagine a “lemonade stand” approach to competitive board gaming. Visually, there are several design concepts up in the air, and I hope to settle my internal design disputes with real user-data.
How do you plan to raise money to create the game?
I plan to take the board game to Kickstarter once I’ve settled on a well-validated design iteration that is fun to play, so readers can look forward to that.
What’s your timeline?
I am six months to a full year out from the Kickstarter project, and I plan to play-test the iterations at the Cambridge Innovation Center’s board game design meetup, as well as with interested enthusiasts! So, readers who want to know more can become active participants in the design of the game. I am growing a list of folks who would like to be updated.
What do you want to see in this board game? Personally, I’d like to be rewarded for winning with food coming straight out of the game. Let us know in the comments! And be sure to email your ideas to Kennedy at mikewkennedy at gmail dot com with “food truck board game’ in the subject line.
And because you’re probably craving some food truck fare after reading that, here’s a look at some of the best mobile food in Boston via Tasted Menu.