Who said traditional movie theater chains can’t learn anything from Netflix?
Starting in January, AMC Theatres in the Boston area will let you attend movie showings for a monthly subscription—up to one movie a day, if you feel like it.
It’s not quite as cheap as Netflix, but still pretty reasonable—either $35 or $45 a month, depending on the package you choose. Attending just a handful of showings a month should make the pass pay for itself.
The service is being piloted in Denver along with Boston, with plans to add more cities in the future. It’s powered by movie subscription service MoviePass of New York.
More details at moviepass.com/AMC and in the news release:
The new subscription package – MoviePass Premium – which is expected to launch by early 2015 in both markets, provides guests the most convenient way to see all the movies they want to view in any format, including premium presentations, for one monthly fee.
MoviePass Premium will be offered in AMC theatres in the Boston and Denver markets as a limited trial and provided to AMC guests on a first-come, first-served basis.
AMC guests in these markets can choose from a two-tiered system based on their preferred movie-going experience:
• MoviePass Premium: Movie goers can sign up for the MoviePass Premium subscription atwww.moviepass.com/AMC or by downloading the MoviePass app from iTunes or Google Play. Guests can see one movie per day at any AMC location in the markets in any presentation format. MoviePass Premium costs up to $45 per month.
• AMC guests can also choose the standard MoviePass subscription option – one movie per day in the 2D presentation format for $35 per month.
“This is the first time a premium level subscription service has been launched in the U.S. and marks a significant step forward by offering passionate movie lovers the premium sight and sound experiences available in movie theatres,” said Stacy Spikes, CEO and Co-Founder of MoviePass. “We believe this premium tier subscription, combined with a new online ticketing feature, will appeal to our largest demographic, 18-34-year-old movie goers. Our goal is to keep people coming out to the movies again and again.”
The AMC-MoviePass program allows guests to select movie and showtime in the MoviePass App at the theater. Guests can then simply swipe their membership cards at the participating AMC location to get their tickets. At AMC locations that offer ticketless entry, guests can have their ticket scanned directly from their phone.