As exemplified by the heartfelt Boston Marathon tribute on Tuesday April 15 in honor of the victims and survivors of the infamous Marathon bombings one year ago, the rallying cry Boston Strong resounds with sentimental meaning in all aspects of life.
In today’s innovation age, social media networks are very much included amongst those aspects. People take to the likes of Twitter and Facebook to share their thoughts, engage with peers and reminisce about days of old.
The same held true on Tuesday as Twitter and Facebook proliferated with messages related to Boston Strong and the Boston Marathon. Crimson Hexagon, a Boston-based social media analytics company, ran through social media data, Bill Rodgers-style, from this time, 2013, all the way up through Tuesday to find out what else people were discussing and how the topics were related.
Since 2013, the trend #BostonStrong and the term ‘Boston Strong’ have been mentioned more than an astounding 2.265 million times on Twitter and Facebook. When mentions were sorted by date, as you’ll see in the following graphs, many corresponded directly with New England-centric events like the Bruins Stanley Cup finals appearance and the Red Sox World Series victory, as well as current events like the discussions surrounding the trial of Dzhokhar Tsarnaev and the loss of firefighters Michael Kennedy and Lt. Ed Walsh.
Some of the most digitally vocal proponents of #BostonStrong and many of the events surrounding the phrase include hometown favorites like Donnie Wahlberg and David Ortiz, and organizations like the Red Sox, Boston Police Department and The One Fund Boston.
Take a look at the following analytics to better comprehend the size and scope of Boston Strong fueled in part by expanse of social media.