• American Well appointed Jon Freshman, a longtime executive, as its chief technology officer. Read more about his new role here.

• Flybridge Capital Partners expanded its presence in New York City with the hiring of WeWork Labs co-founder Jesse Middleton as a general partner.

• Drift hired former HubSpotter Erik Devaney as brand marketer. Devaney helped launch HubSpot’s ReadThink publication.

• Intelligent.ly Executive Director Abbie Weeks stepped down and was replaced by the company’s former director of learning and development, Gabriela McManus.

Katie Martell
Katie Martell

• Cintell co-founder Katie Martell left the company in May to pursue a new direction as a marketing consultant.

• Retail marketing tech startup Swirl Networks made three executive hires: Dan Dmochowski, formerly chief revenue officer of ShopRunner, joined with the same position; Mark Marinacci, most recently chief category officer for Gannett’s Cofactor division, joined as vice president of audience of development; and Niall Fitzpatrick, who was chief operating officer of Drupal developer FFW, joined as vice president of account management.

• Underscore.VC brought in Chris Litster, former chief revenue officer at Constant Contact, as an executive-in-residence.

• Digital Ocean hired Julia Austin, an advisor to many local startups and a former entrepreneur-in-residence at Harvard Business School, as its CTO.

• Startup Institute CEO Diane Hessan announced she is leaving to pursue a new opportunity she can’t disclose yet. Read more about her decision to step down, here.

• Cambridge-based NuoDB hired Ariff Kassam as VP of products. Kassam was previously VP and unified data architecture platform PM at Teradata.

• Franklin-based Interactions hired Jason Bristow, formerly VP of finance at Amazon, as its CFO.

Hadley Weinzierl
Hadley Weinzierl

• Concord-based SmashFly Technologies hired Hadley Weinzierl as senior director of communications. Weinzerlwas previously worked at Varonis and EMC.

• Drafted hired Alex Mackenzie as head of growth. Mackenzie previously worked in enterprise sales at HubSpot.

• East Coast Product hired Steve Hickey, former user experience strategist & AUX director at Fresh Tilled Soil, as its director of product design and strategy.

• Online marketplace platform provider Mirakl hired Jessica Iandiorio as its SVP of marketing. She was previously VP of marketing at Drift.

• Cybersecurity firm Hexadite picked up Aaron Cote, formerly of Carbon Black, as its VP of sales and Nathan Burke, formerly of CloudLock, as its VP of marketing.

• TetraScience hired Lindsey Christensen as its director of marketing. She previously held the same title at GrabCAD.

Chris Sullivan
Chris Sullivan

• DataXu hired former Gazelle CEO Chris Sullivan as its new CFO.

• Lexington-based Ipswitch hired Steven Rotman, formerly VP of human resources at NaviNet, as its chief people officer.

• Actifio made four hires: Charles Godshall, previously a storage executive at IBM, joined as VP of solution architecture and business development; Michael Peabody, who previously worked at EMC and Sun Microsystems, joined as director of customer success engineering; Peter Ross, formerly VP of corporate marketing at TechTarget, joined as VP of marketing; and Andrew Tai joined as director of devops and labs.