These signs will be going up around the Hub as students start to roll in for the new school year, and apartments begin to fill up with underage party-goers:

The familiar yellow and black signs aren’t new to the city, but officials are extending the push to keep residents and locals from purchasing booze for underage students once again.

Dubbed the “We Don’t Serve Teens” campaign, the initiative is sponsored by a coalition of public and private sector organizations, including the Federal Trade Commission and paid for by the Patrón Spirits Company.

“The back-to-school time period is an ideal opportunity to reinforce the message that it’s unsafe and against the law to furnish alcohol to minors,” said Mayor Tom Menino in a statement. “We’re pleased to join with the FTC, and partner again with The Patrón Spirits Company, to help spread this important message to adults in Boston – don’t serve alcohol to teens.”

People can expect to see around 50 of the reminders posted up in various neighborhoods, in both English and Spanish. Thousands of window decals and posters will be distributed to bars, restaurants and liquor retailers in Boston, too.