The world’s first E Ink-inspired accessory is one crowdfunding campaign away from being hung in your home or office.

Boston-based Twelve24, founded by former E Ink employee Andy Mitchelides, unveiled its ClockONE Tuesday on Kickstarter. Built with the help of Lenart Studios’ Chris Lenart, the clock is one meter long, a mere five millimeters thin and weighs in at less than five pounds.

E Ink, founded in 1997, was a spin-off from the MIT Media Lab and is lauded for bringing electronic paper displays to market — think the Amazon Kindle or Motorola’s Motofone 3. Mitchelides worked at the company for roughly four years, most recently as E Ink’s business development and product manager.

In 2011, Lenart and Mitchelides started collaborating on concepts inspired by E Ink technology, sketching out the vision for what is now ClockONE. After three years, the duo decided to bring the concept from a piece of paper to a fully-functioning reality, and have since visited the International Consumer Electronics Show, International Contemporary Furniture Fair and Dwell on Design to gather customer feedback.

The clock comes in five colors — Pink Oasis, Mai Tai, Bright Moss, Blue Sky and Snow White — and can run on one single coin cell battery for at least a year. The time can be changed with the press of a button, and clock can be set to 12- or 24-hour with the slide of a switch. Even better, ClockONE comes equipped with a magnetic mounting system that tilts to adjust — no fiddling with a level required.

Shared Mitchelides in a statement:

ClockONE is a complete departure from the traditional wall clock. It features the best qualities of E Ink and introduces a striking, modern shape. ClockONE’s high contrast display and colorful anti-glare acrylic combine the best of technology and industrial design to make a statement in any home or office.

A ClockONE can be ordered for $400 on Kickstarter, and is expected to ship in May 2015. When the campaign ends in 29 days, the price is likely to jump to $600. So far, more than $31,000 has been raised.

Wondering what the hype is all about? Check out the video below, and visit ClockONE’s page.

Image via Twelve24