Clypd announced the round Thursday, saying the money will “accelerate growth of the company’s industry-leading platform to help TV media owners in the adoption of programmatic TV.”
The new funding included an interesting set of investors. Media company RTL Group led the round, while other investors included Boston-area venture firms Atlas Venture and Data Point Capital, Duke University and TiVo. Transmedia Capital and Western Technology Investment also took part.
Clypd, founded in 2012 by PayPal Media Network veterans Joshua Summers and Doug Hurd, has now raised about $30 million in funding to date.
The company says its technology is designed to allow TV media content companies to manage all aspects of their sales. Clients include Cox, Discovery and Univision.
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