Boston-based content-amplification platform Shareaholic announced Wednesday it has raised $2.3 million in order to connect users with more meaningful content and native ads.

The funding was raised by Kepha Partners, General Catalyst and NextView Ventures. Founded in 2009, Shareaholic has raised $7.8 million to date.

In addition to the new capital, the company will roll out a full suite of native advertisement offerings to publishers, including Promoted Content and Recommendation Engine, which uses data analytics to identify relevant content across a website that an individual is more likely to engage with, and surfaces that personalized content to the reader.  The feature will also help users earn revenue from their site by integrating sponsored content from third party advertisers into the Related Content app.

With these new features, the company hopes to expand the more than 360,000 websites that use Shareaholic already. The company says it now reaches 420 million people per month.

Shareholic last raised $3 million in Series A funding in July 2012.

Correction: A previous version of this article stated that Shareaholic reached 420 million people per day. It has since been updated to reflect the correct information. 

Image via Shareaholic