Generally speaking, beer and social media don’t go very well together. Actually, more often than not, they result in really embarrassing situations, or, even worse, PR nightmares for your company (#gettinslizzerd).
But Samuel Adams brewery wants you to break your “no drinking and tweeting” rule. The local company recently launched the Samuel Adams Crowd Craft Project to develop an original, 100% crowd-sourced beer, according to a press release from the company. Partnering with social media maven Guy Kawasaki, Samuel Adams is launching an interactive Facebook application, and using social networks like Twitter, Google+ to allow beer enthusiasts to weigh in on what they want the new beer to taste like.
“I think it’s still up in the air as to which is the better social networking tool — Facebook or beer,” says Samuel Adams Brewer Bert Boyce in a press release. “My love of beer is something I share with the Samuel Adams drinkers — I’m sure that their choices will collectively create a great tasting brew. We can’t wait to see what they come up with!”
It’s sure to be interesting, to say the least. Fans have the options to vote on the color, clarity, body (mouth feel), malt (sweetness), hops (bitterness) and yeast (finish/complex flavors) involved in the new beer. Once voting closes on February 5, brewers will take the top votes in each category and combine them into one brand new ale. The beer will debut at Guy Kawasaki’s Girl + Guy party in Austin on March 10 and will also be on tap in bars around Boston.
This is a fantastic opportunity for all the beer snobs out there to get their opinions heard on their favorite flavors, finishes, bubbliness, alcohol content and whatever else goes into making the perfect brew. While I absolutely love the idea of combining social media and beer, I’m the first to admit I don’t know jack about what goes into making a good brew. If a bunch of people with my beer knowledge (aka zero) voted on this project, the beer is sure to turn out tasting like hay, raspberries and fish… or something just as gross. Long story short, if you don’t know a cider from a stout, spare the rest of us from drinking garbage and don’t vote!