Dailybreak has raised $2 million on top of its $5 million round last summer, according to the company.
“We received incremental funding ($2 million) from current investors: GSV, Charles River, and Highland Capital to further increase sales, marketing and product development efforts at Dailybreak,” said founder and EVP Boris Revsin.
The new money brings the company’s total raised to $10.5 million.
Dailybreak – formerly CampusLive – is a game-based engagement platform that lets brands engage with its users. Instead of just having the marketing department produce a bunch of content to drive sales, Dailybreak draws customers in through trivia and related online diversions, aimed at furthering a brand’s marketing agenda.