EverTrue, a software company that aims at improving fundraising efforts at educational institutions, announced on Wednesday that it has secured $6 million in additional funding led by University Ventures with participation from existing investor Bain Capital Ventures. This most recent round brings EverTrue’s total funding to $23.5 million.
“This funding milestone will allow us to continue to invest aggressively in product, engineering and design to support deeper workflows across the advancement office,” Brent Grinna, founder and CEO of EverTrue, wrote in an email to BostInno.
The company provides a platform that helps educational institutions raise more money more quickly. By fusing donor data with engagement and wealth indicators from LinkedIn, Facebook and Zillow, the software provides insights about who potential and current donors are. The platform also measures team progress in raising money.
Grinna added that the company is currently piloting integrations with Facebook Events and Eventbrite to help schools better meet alumni and friends where they currently are.
Bain Capital Ventures first invested in EverTrue in 2013. “We first met their team via a trustee of one of our early customers,” Grinna explained. As for University Ventures, he said he’s known Troy Williams from the firm for more than five years. “We first met at the GSV Education Technology Summit. We connected right away over our mutual interests in re-imagining technology in higher ed,” Grinna wrote.
Based in Fort Point, the company currently has 53 employees. Customers include Oregon State University, Boston University and the NYU Stern School of Business.
The name Evertrue comes from Brown University’s fight song Ever True to Brown. “As a first-generation college student, I have always been so grateful for the rich academic experience I received at Brown,” Grinna wrote.
Evertrue was among the winners of 50 on Fire in 2015.