Samsung's booth at CES 2009. Photo via Wikimedia/Ziggymaster (CC BY-SA 3.0).
Samsung’s booth at CES 2009. Photo via Wikimedia/Ziggymaster (CC BY-SA 3.0).

Turns out, trade shows aren’t a great way to keep up with your daily health routine (especially when they’re in Vegas). Despite the fact that you may be walking long distances to browse the exhibition floor or get to the next panel, a recent survey indicates that trade shows can disrupt your diet or exercise regimen.

CES 2016, one of the country’s most popular trade shows, officially opened its doors in Las Vegas on Wednesday, and to help attendees stay on top of their fitness and nutrition goals, the show’s organizer, the Consumer Technology Association, is taking a very CES approach.

The Lose It! mobile app.
The Lose It! mobile app.

The CTA has partnered with Boston startup Lose It! to launch the first-ever CES Steps Challenge, a fitness challenge that’s being launched within the startup’s app-based weight loss program exclusively for CES attendees. Once attendees download the Lose It! app on Android or iOS, they can participate in the challenge, which asks them to walk at least 10,000 steps, or five miles, every day of the show. The app can hook into popular activity trackers like Fitbit, Apple Watch and Microsoft Band to help participants count their steps.

Charles Teague, Lose It!’s founder and CEO, told BostInno the partnership between the startup and CTA came about because they both saw that trade shows like CES can disrupt the health habits of business travelers. Lose It! recently conducted a survey of 500 frequent trade show attendees and found that 36 percent of them report falling off track with their fitness goals, 48 percent report eating less healthy and 29 percent report losing weight.

“You get a whole bunch of people going to CES, many of whom have made this commitment to get fit and it’s so hard to accomplish when you’re at a trade show,” Teague said.

Lose It! has about 25 million users right now, with plans to expand in Australia, the U.K. and through Western Europe. The startup employs 20 people in Boston’s Seaport.