Need a caffeinated pick-me-up before you head out on the town to celebrate New Year’s Eve tonight? Cumberland Farms has you covered.

The Framingham-based convenience stores will be giving away free cups of Farmhouse Blend coffee, iced or hot, beginning at 5 p.m. on Monday, December 31st 2012. The promotion will run through 5 a.m. on Tuesday, January 1st, 2013.

This is the sixth consecutive year that Cumberland Farms has run this promotion.

“The New Year’s celebration is a fun and festive American ritual. We are a company rooted in tradition; giving back to the communities we serve is a long-standing Cumberland Farms belief,” said Cumberland Farms President Ari Haseotes in a press release.

Most recently, the company made headlines when customers were stealing cutouts of Cumberland Farms spokesman David Hasselhoff from stores. While the company wasn’t too pleased with their missing merchandise, the phenomenon attracted attention from Hasselhoff himself.

So, while you’re headed into Boston for First Night or in desperate need of a hangover cure tomorrow morning, head to Cumberland Farms stores for a free cup of joe, worthy of David Hasselhoff. For a list of store locations, click here.