Big eyes, high cheekbones, prominent jawline. Angular face, full lips, narrow nose. No matter what you say – you do have a type. It may not come down to a specific set of features, but if you really took the time to analyze everyone you’ve ever been attracted to, you’d likely find some commonalities.
That’s the theory behind one of the unique offerings of Three Day Rule, a Los Angeles-based matchmaking startup that just launched its service in Boston in November – and purports to be the first and only company of its kind that leverages facial recognition technology. By combining this cutting-edge tool with traditional but hyper-personalized matchmaking techniques, the business promises to better identify individuals who fit your ideals. Not only that, but the matchmakers in TDR do all the dirty work for you. No, seriously: They even go on the awkward first date beforehand to make sure you don’t waste time with someone who won’t work.
The facial screening plays a key part in the process because it helps matchmakers, like Boston’s McKenzie Faucher, hone in on your preferences.
“A lot of people come to us saying they want to find someone attractive, but they don’t have a type,” Faucher explained. “But the truth is most people do have a type, they just don’t realize it.”
In other words, even though you might think blondes are just as beautiful as brunettes, or like stocky men just as much as you like lanky ones, you are likely drawn to people with a similar facial structure. And that’s where the facial screening comes in. Clients provide two to three photos of people they find attractive, whether close friends, random people you came across on the Internet or celebs. TDR uploads those images into the screening technology, which analyzes their facial features (nose length, eye shape, jawline, etc.) and spits out potential matches from TDR’s pool of more than 30,000 candidates.
Before you scoff at the superficiality of it all, know that TDR takes a lot more into consideration than just looks when matching its members. While the facial recognition aspect helps Faucher to narrow down the candidates, she also conducts personality assessments.
After she has found a potential match, Faucher meets them both in person to interview them and determine if they might click. If she deems the candidates compatible, she’ll send photos to both parties and once they agree they want to meet, it’s up to them to plan the date (Faucher recommends keeping it brief – 45 minutes over coffee or cocktails). McKenzie then gathers feedback from both individuals, which she can share if they’re interested in knowing how it went.
TDR offers three options for its services depending on your budget and needs. Regardless of which you choose, the first step is to take a short quiz that puts you in the company’s database, making you searchable for matchmakers as they hunt for people that fit their clients’ desires.
The six month package – the most popular offering – includes an in-depth personality session to identify what you’re looking for, six to 12 vetted intros to possible matches, ongoing feedback after every date, free access to TDR events, date coaching from one of the company’s experts, and a professional photo shoot as well as a styling session with a fashion consultant. If you don’t need all the bells and whistles, though, the three-month package comes with three to six vetted intros, feedback and access to events. And if you’re optimistic that your dream guy/girl could be anywhere and you’re willing to make the extra effort, TDR offers a multi-city package.
The Boston chapter has only been active for a month, but Faucher says the company – which is backed by IAC and partnered with Match.com as the site’s exclusive provider of “white glove” personalized matchmaking services – is expanding quickly. Along with L.A. and Boston, the service is available in San Francisco, New York City and Chicago, and by this time next year TDR will have set up shop in Washington, D.C. and aims to have 100 more matchmakers to keep up with the growing client base.