(Jebbit Co-founder and CEO Tom Coburn)
Advertising technology company Jebbit announced Wednesday it has established an exclusive post-click engagement partnership with multi-media broadcasting company Greater Media Boston, whose advertisers include big-name brands Dunkin’ Donuts, Verizon, Nissan and Procter & Gamble.
Five of Greater Media Boston’s clients — WMJX-FM, WBOS-FM, WKLB-FM, WROR-FM and WBQT-FM — will now have exclusive access to Jebbit’s technology, which creates an interactive question-and-answer ad experience over a brand’s landing page or website.
Greater Media Boston Vice President and Market Manager Rob Williams said post-click engagement is ideal for the company’s radio advertisers. “We see that engaging customers after the click is rapidly becoming popular among brands,” Williams added in a statement, “and we are capitalizing on this trend to better serve our listeners and our advertisers.”
Over the years, Jebbit has iterated its platform to the point where employees with little-to-no tech savvy can latch on to the software and create post-click experiences that integrate with any digital marketing channel.
The company’s roots stem back to April 2011, when Jebbit, formerly known as Additupp, won the Boston College Venture Competition. The startup’s founders — Tom Coburn, Jonathan Lacoste and Chase Mcaleese — went on to spend a summer with Highland Capital before shifting from an online advertising platform focused on helping college students earn money to an advertising network working with the likes of Zipcar, Bose, Coca-Cola and Microsoft.
Jebbit made the shift around the time the startup graduated from Techstars in mid-2013. In the months to follow, the company raised $1.25 million, and has since gone on to raise $2.3 million from the likes of Data Point Capital, Boston Seed Capital and HubSpot Co-founder Dharmesh Shah.
“Greater Media’s adoption of Jebbit’s platform demonstrates that post-click engagement is the future of advertising and consumers’ expectations are high when it comes to digital brand experiences,” shared Jebbit COO Jonathan Lacoste in a statement. “Post-click engagement engages consumers personally and effectively, resulting in much improved results for advertisers.”
And a big return for the Boston College-born company.
Image via Jebbit