Marketing tech startup Jebbit has raised a $6.8 million Series A round led by a former Boston tech executive’s investment firm.

The company announced the funding round on Wednesday to expand what it calls its “decorated data platform for enterprise companies.” The lead investor was Manifest Investment Partners, a San Francisco firm founded by longtime Brand Networks executive Paul Falzone and MIT data science professor Sinan Aral. Falzone, along with Jebbit President and co-founder Jonathan Lacoste, will join the company’s board of directors.

“We’ve found a way for brands to cut down on budget wasted on third-party data.”

Jebbit said its software removes the need for enterprise brands to buy third-party data to understand their customers. It does this by helping these companies “create beautiful, mobile experiences aimed at capturing the most important consumer data and enterprise needs,” which includes things like a consumer’s intentions, motivations and preferences.

The company has 35 employees and said its annual revenue has increased three-fold since last year. The company declined to provide revenue figures.

Jebbit CEO Tom Coburn. Photo from Jebbit's website.
Jebbit CEO Tom Coburn. Photo from Jebbit’s website.

Companies using Jebbit include Tribune Media, Expedia, TripAdvisor and Gannett, according to Jebbit’s website.

“We’ve found a way for brands to cut down on budget wasted on third-party data, by using our mobile experiences to engage consumers more intelligently,” Tom Coburn, Jebbit CEO and co-founder, said in a statement. “The investment will enable us to grow our sales and engineering teams as we continue to expand our customer base and further build out our data capabilities for customers.”

Other investors in Jebbit’s Series A included Eric Roza, general manager of Oracle Data Cloud, and Jonah Goodhart, CEO of Moat.