I tend to struggle in the kitchen. While the basics of cooking are not lost on me, the multi-step process of finding a recipe, listing ingredients, going to the store, buying said ingredients, and then actually having to cook all of that stuff to make just one meal is exhausting. For a recent college grad, feeding yourself on a daily basis becomes confusingly difficult for us who don’t particularly catch a buzz from lighting the stove.
But, that doesn’t mean I am going to starve. (Which I remind my mom on the phone when she asks if I’ve eaten that day.) There are solutions out there, for those who find the hardest part of cooking to be wrangling all of the different ingredients.
Just Add Cooking is a new venture company launched in Boston by two Swedes, bringing Americans a life hack that has seen wild popularity in Europe. With the service, you can get the ingredients for different meals delivered directly to your door. All you have to do is cook it up.
Different from other meal delivery services that send cooked food to homes, Just Add Cooking supports culinary education as well as local ingredients and resources. Each mealbox contains the ingredients to make four servings of either three, four, or five meals, and the founders, Jan Leife and Anders Lindell, believe in supporting the area’s environment with their convenient, ready to cook meals.
“You get everything to your door, no grocery shopping or preparing,” said Leife. “We create new recipes every week, and we use organic ingredients and local farmers, as well as follow the environmental working groups.”
In addition to the focus on local and organic, Leife and Lindell send measured ingredients in their meals, right down to the spices, so nothing goes to waste.
All the recipes are originals created by the founders, who get their inspiration from restaurants and cooking shows, and the meals will include meat and fish, vegetables, and starches. Here’s what their sample box, containing three meals, looks like.
- Ground beef
- White beans
- Vegetable oil
- Crushed tomatoes
- Red pepper flakes
- Fish Tacos
- Fish fillet
- Jalapeno peppers
- Red onion
- Snap peas
- Fresh sage
- Balsamic vinegar
All of the meals come with step-by-step cooking directions, as well as prep time. After the company launched in March, Leife has found that Bostonian customers who join the program, stick with the program, and he sees the benefits and lifestyles of the customers as a reason for that retention.
“There are a lot of benefits to eating at home,” said Leife. “It’s healthier and it saves time, and we follow that for busy entrepreneurs, who need a healthy diet but have difficulty sticking to the plan.”
So with Boston’s busy work schedule, as well as the mix of entrepreneurs (who could use leftovers) and families with more mouths to feed, the mealboxes are a comfortable fit. For a three-meal box, with four portions in each, the program costs $107. Users can control their account on a weekly basis, meaning there will never be mealboxes shipped to your house that you weren’t planning for.
As Just Add Cooking continues to grow its presence in Boston, they’ll begin to spread across New England as well, as they continue to develop recipes in their test kitchen, with their dietician.
So next time you’re in the grocery store, searching for a 4 ounce jar of crushed chili peppers in agave oil, for a recipe that you haven’t yet realized requires a Dutch oven that you don’t have, remember: there are other options.