This photo snapped by
@stannenb of a Red Line train wrapped with a metroPCS advertisement on Tuesday is the latest in what T officials said is an effort to raise non-fare revenue for the ailing transit agency.
“The MBTA is required by statute to do everything it can to maximize non-fare revenue,” MBTA Spokesman Joe Pesaturo told BostInno. “Working closely with our advertising contractor, we are constantly exploring new opportunities for increasing revenue.”
Pesaturo said the Red Line wrap was “fairly new.”
Two other Red Line trains were also recently wrapped with ads, he said. Those trains show advertisements for Wagamama and Pret A Manger.
As the T continues to tell passengers that it is facing yet another deficit this fiscal year, which could require additional service cuts and fare increases if a long-term solution isn’t figured out for the transportation system, they will continue to find other ways to make some money.
“We have plenty of challenges and opportunities in front of us. Working together we will get there. We didn’t get here all at once,” incoming MBTA General Manager Beverly Scott said this week, during a question and answer session with riders on Boston.com. “The T is facing the same challegnes as public transit agencies nationwide. We have done a lot here at the T to control costs and reform but we can’t do it overnight. I feel confident we will move this forward.”
While the Red Line rider who took this photo called it “intrusive,” Pesaturo said any advertisers interested in “wrapping” an MBTA vehicle are encouraged to contact the T’s advertising partners, Titan360.
This isn’t the first giant ad that the T has in the works, either.
In September, the MBTA announced that two, 17-foot-wide television screens will be installed in South Station that will play digital ads while passengers wait for trains to arrive.
The screens will be installed by Daktronics and maintained and run by Blue Outdoor, a media company focused on “the next generation of non-traditional forms of outdoor advertising.”
The massive screens will be housed to the left and right of the main concourse board inside the station, replacing large banners that are currently hanging there.
Ad space at South Station is sold by the property manager, Equity/Cushman-Wakefield. Under the agreement with them, the MBTA receives 50% of all net revenue generated by all retail, office, and advertising at the transportation Hub.