It was thought selling naming rights would kick some much needed cash the MBTA’s way, but it doesn’t seem companies are all that interested in such an investment.
According to a Masslive.com report, no company matched the T’s required minimum bid amount for nine stations and three lines up for grabs
JetBlue–which already branded the interior of some Red Line cars last fall–did place a bid, rather cheekily, on Blue Line naming rights. The only problem was: the T had set the minimum bidding price at $1.2 million, and JetBlue’s offer was lower than that.
It’s “unclear,” why more bids weren’t submitted, T spokesman Joe Pesaturo told Masslive.
A minimum $1.2 million bid was also required for Green and Red Line annual naming rights.
The T asked for a minimum of $1 million for Park Street, Back Bay, Downtown Crossing, North Station, State Street, South Station, and Boylston station annual naming rights–and $500,000 for Yawkey Station.
The deadline for companies to submit bids for those stations and lines was yesterday, Thursday, Feb. 27. However, the T will still accept letters of interest from companies looking to name other “stations, lines, and parking garages.”
In the past, T has said it would listen to a company that expressed interest in purchasing branding the MBTA.