The Charlie made famous in song and smartcards will come to life tomorrow as the MBTA releases the mascot into the the city’s subway system to greet and meet customers while promoting Boston’s CharlieCard.
According to MBTA officials, Charlie is making the rounds in the Hub to let people know about the new CharlieCard store that recently opened in Downtown Crossing, which is now servicing those who need help purchasing and picking up their transit passes of various types.
Sponsored by Mass Bay Credit Union, Charlie will be visiting areas of the city to help promote the T and thank commuters and visitors, according to a press release.
When asked if “Charlie” will be a person in a mascot’s suit, an MBTA spokesman said “the Charlie you’ve come to know and love…will come to life.”
The Charlie appearance is a push to get more customers using the MBTA’s transit card, which offers greater discounts than paying to ride the T with cash, and gets riders in and out of stations a little bit quicker.
The appearance of Charlie, walking through the streets of Boston, will be the mascot’s first, according to a statement from the T.
“We’ve always supported public transportation in the city and the hard working people of the MBTA,” said Mass Bay Credit Union’s CEO John Thomas. “We’re happy to help bring Charlie back to Boston to thank those who use the T. We think that Charlie will be a great asset to the transportation system.”
Charlie will also be on hand Saturday, August 25th from 10 a.m. to 12 p.m. at an MBTA Customer Appreciation Event on the Concourse at Downtown Crossing where the new CharlieCard Store is located.
The store is an updated and consolidated version of the T’s previous stores that provided customer service. The new store, however, is equipped with air conditioning, more customer space, seating and full time customer service representatives.
The mascot outfit was paid for by the Mass Bay Credit Union, according to officials.
Below is a sneak-peek of the costume.