Mobile marketing company Media Armor has just raised $1.5 million in venture funding, according to a blog post late last week. Their series A round was led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners, and investors include Neu Venture Capital’s Jerry Neumann, Brian Cohen, Chairman of New York Angels, John Taysom, Investor and currently on a Fellowship year at Harvard, Jeffrey Silverman of Laconia Ventures LLC, Philip Grieshaber, Principal Scientist at Adobe, Justin Siegel, Co-founder & CEO of Mocospace, and Steve Tinlin, Investor and ad tech veteran. According to TechCrunch, the new money will be used to grow its team and continue developing its technology.
Media Armor’s objective is pretty straight forward: make the adoption of mobile display advertising as part of an overall marketing mix. With the recent mainstream adoption of smartphones, the mobile advertising market has yet to be cracked. Facebook, in its S-1 filing, identified mobile as a specific area for enormous revenue growth. Through a “view-through, quantitative test-and-control, and ID-level decision-making” Media Armor empowers organizations to invest in mobile display advertising with the same confidence as online.
Media Armor was founded in 2010 and has previously raised only $250k in angel funding.