Lucy: TripAdvisor is now part of the Boston chapter of the Pledge 1% movement, a national philanthropic organization encouraging companies to give 1 percent of their equity, employee time and products to good causes. I was able to confirm the news with TripAdvisor before the official release, which happened yesterday evening at MassChallenge.
The travel website company is committing money and resources to support underserved populations around the world, but also locally.
“The reality [is] that there are underserved communities in our own backyard here in New England,” Tali Golan, Director for Philanthropy and Inclusion at TripAdvisor, wrote me in an email.
As a national organization, Pledge 1% is backed by such tech names as Salesforce CEO Marc Benioff and Yelp CEO Jeremy Stoppelman. Launched in October 2016, Pledge 1% Boston – the local chapter of the movement – is a joint program of the Boston Foundation and Technology Underwriting Greater Good (TUGG), with other partners including MassChallenge, Accomplice and Holland & Knight.
Locally in Boston, other companies such as Freebird, LovePop and InsightSquared have all already pledged 1% to nonprofit causes and programs. Read more: TripAdvisor Keeps Supporting Local Underserved Populations by Joining Pledge 1%