When you’re working on a new project and you’re not sure if its going to work or not, what’s the first thing you do?
Google examples on how to tackle it right? Or google how someone else did it successfully.
Content curation is a newer player to the content marketing scene and we thought it would be helpful to provide a few examples of folks who are curating content successfully for their brands. If you haven’t heard, the best definition I’ve read is from Rohit Bhargava (who also wrote the foreword to our Look Book), who defines content curation as:
A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.
Here are a number of organizations using content curation to their advantage.
One example is FedEx who created the site Brown Bailout that provides information on the Federal Aviation Administration reauthorization bill making its way through congress. During the economic downturn, there was a bill headed to congress that was perceived as a bailout for certain companies, FedEx’s response was to create a central comprehensive location of all the news related to the matter.
A site focused on providing the latest and greatest news surround popular CRM software Salesforce. Through the use of curated content, it is able to identify the best and most relevant content to share with our audience. “Our sole purpose is to become the site-of-record for the Salesforce community.”
With the medical profession comes a nearly overwhelming amount of online information. Healio uses curation to dive into specific subjects and provide their audience with a breadth of relevant material that is digestible at any level.
For more examples of great companies using content curation,download the Content Curation Look Book 2013.