Scott Griffith previously helped change the way we drive as Zipcar’s longtime CEO, and his latest company is trying to transform driving again by making it safer. The company, Censio, also has a change of its own this week—it’ll now be known by the name TrueMotion.

The company develops software for insurance companies that encourages motorists to drive safer, tracks driving behaviors and rewards safe drivers with discounts on their premiums. Insurance companies working with TrueMotion include Progressive.

As TrueMotion CEO Vance Loiselle notes in a news release, “most people don’t realize exactly how risky their driving behavior is.” The company’s app, which debuted in beta this week, “captures the true behavior of drivers in motion and shows them how to become better and safer drivers,” the firm says.

In October the firm, whose co-founders include Griffith, raised $10 million in funding led by General Catalyst Partners and including Bain Capital Ventures and Lakestar. Griffith is also an executive-in-residence at General Catalyst.

TrueMotion is currently based at the Harvard Launch Lab but will move to an office on Lincoln Street in Boston this spring, according to the Boston Business Journal.