Former Massachusetts Senator and alleged pocket tweeter Scott Brown and Boston Bruins President Cam Neely are joining local startup CoachUp as a senior adviser and board member, respectively, the Boston-based company announced this morning.

“We’re honored to welcome Scott Brown and Cam Neely to the CoachUp family,” said Jordan Fliegel, CoachUp’s CEO and founder in a press release. “Both Cam and Scott benefitted from great coaches throughout their athletic careers, and they will be tremendous assets as CoachUp works to match athletes up with high-quality coaches and provide them the tools they need for success.”

CoachUp, a website that connects athletes with private coaches, raised $2.5 million in Series A led by General Catalyst and Breakaway Ventures. Neely was one of the investors.

Brown will join Sheila Marcelo, CEO of on the company’s formal advisory board, while Neely will join David Fialkow of General Catalyst Partners, and Dennis Baldwin, CEO of Breakaway Ventures and former CMO of Reebok, on the company’s board.

“From an early age, the coaches I met through basketball forever changed the direction of my life and allowed me to overcome a challenging childhood,” said Senator Brown in the release. “I will never forget the mentors who pushed me and helped me realize my potential. I’m excited to join CoachUp and hope to apply the lessons from my personal story with basketball and help others truly maximize the coaching experience.”

Brown and Neely will attend CoachUp’s “Raise The Rim” 3-on-3 basketball tournament, featuring 40 Boston start-ups competing.