It is a rare day indeed when Justin Bieber finds his way into the tech beat. But, it seems no industry is safe from the crooning — or whining, depending on your point of view — of the teenage heartthrob.
Fortune reported Monday that Mr. Bieber provided $1.1 million in seed round funding for San Fransisco-based mobile development shop RockLive. It is believed the company will launch its new social network app for teens, Shots for Me, later this week.
Other investors include Shervin Pishevar of Menlo Ventures, boxer Floyd Mayweather and angel investor Tom McInerney. RockLive has so far raised $2.7 million in their seed round.
Founded under the moniker Rock Software by brothers John and Sam Shahidi in 2009, RockLive has developed branded mobile apps and social campaigns for ex-Patriot Chad Johnson (formerly Ochocinco), Mike Tyson, Cristiano Renaldo and Usain Bolt.
John Shahidi told Fortune:
We got to know Justin after he began playing our games and tweeting about it. He’s been very involved in our products, helping us test things and providing feedback… When we told him that we were looking to create a social network for teens that really addresses what they aren’t getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up.
According to The Telegraph, this is the first investment Bieber has made without the guidance of his manager Scooter Braun. Details about the app are scarce, but the goal seems to be to capitalize on teens’ recent trend of shying away from traditional social media networks like Facebook.
So what do you think? Would you let Bieber invest in your company? A $1.1 million investment is peanuts compared to what the Bieb’s endorsement will be worth to RockLive down the road. Who needs a marketing department when the guy with the biggest Twitter following in the world is your spokesperson?