It’s become more a public issue in recent years, but the terribly high percentage of professional athletes who go broke or end up in financial trouble after retiring from their sports remains a largely unsolved problem. As ESPN’s 30 For 30 documentary (titled “Broke”) examined in depth, the number of top level, highly paid athletes who eventually end up in dire money situations is not an accident. Still, correcting this flaw in sports has seen a small number of dynamic ideas.

CoachUp, the Boston-based personal coaching service, is one of the  few organizations out there that’s working to correct the ongoing issue. As a company that hires top level athletes to provide world class training, the utilization of former pros is a true asset. As CoachUp CEO and founder, Jordan Fliegel, pointed out, his focus is not just on one side of the equation: He’s aiming to help both athletes, but also trainers.

“What motivates me everyday,” Fliegel told BostInno, “is that we’re helping the former players, be they collegiate players, professional players, stay involved in a sport, and make money doing something that they love.”

This led to a new initiative that finally has a formal partnership. CoachUp recently announced that they’re working with the NBA Retired Players Association (NBRPA) to help make sure that players no longer in the league can still find work in the game they spent much of their lives involved in.

The latest news comes only a few weeks after CoachUp put together an event in Cancun, Mexico with retired players (working with CoachUp) to teach local kids some basketball fundamentals. Fliegel said that he was aiming for other events in the future, too.

He noted that there would be “Some camps and clinics,” and that the company would be “giving back to some kids on All-Star weekend.”

On top of that, the company is already working with at least one player from every team in MLS, and also the NBA’s Developmental League.

“Every single D-League player receives a welcome package from CoachUp.”

While Fliegel said he hopes to make more league partnerships a reality (since they’re basically a win-win for any sports league), the NBARPA is all that’s in the immediate works for CoachUp.


Featured image via CoachUp