While about 114 million Americans tuned in to watch the Super Bowl yesterday, not all of them cared about the football game to be had. Instead, Americans were glued to their screens to see which brands would come out with the best ads and whether or not Beyonce would lip-sync her halftime show.
Then, we sent out more than 24 million tweets about the Super Bowl, its ads and performances. But it didn’t stop there.
7digital is a digital music provider that is home to more than 22 million legal, high quality tracks, competing with the likes of iTunes and Amazon. Following last night’s game, the company tracked Super Bowl ads and performances to determine their impact on artists and digital music downloads.
Here are some of their insights:
— Beyonce song downloads increased by over 200% yesterday. The songs that she performed at the halftime show sold about 13 times more during the past 24 hours compared to all of her other tracks (which sold about 3 times more than on an average day).
— Beyonce’s most downloaded songs since the Super Bowl have been “Halo” and “Single Ladies.”
— The Mercedes Benz commercial featuring “Sympathy for the Devil” by The Rolling Stones, has seen a 600% increase in download sales since it aired on YouTube January 30.
— Fleetwood Mac’s “Landslide,” featured in the Budweiser Clydesdales: Brotherhood commercial, saw a 500% increase in download sales.
— “I Wish” by Skee-lo featured in Toyota’s Wish Granted commercial saw an increase of 300% in download sales.
— PSY’s “Gangham Style,” while still in the Top 10, has been steadily in decline since the 2nd week of January, but saw a 10% uplift following the debut of the Get Crackin Pistachio commercial.
For a look at these commercials and Beyonce’s performances, check out the slideshow below.