Swap.com (formerly known as Swaptree) announced today a partnership with The Swapaholics, the leading organizer of national clothing and beauty product swaps. Swap.com is currently a marketplace for swapping books, CDs, and video games, this partnership will expand their reach into the women’s fashion category as early as 2011.
The Swapaholics will continue to organize large scale clothing and beauty product swap events across the country but will now provide expert and strategic advice to Swap.com’s team as they establish a women’s fashion online swap community.
“The Swapaholics are true leaders and trendsetters in the area of women’s fashion,” said Jeff Bennett, CEO of Swap.com. “By joining forces, we are able to bring even more momentum behind the swap movement, and provide our members with an exciting new category for swapping.”
The Swapaholics was founded in 2008 by Amy Chase and Melissa Massello and in that time
they have hosted over 40 clothing swaps across the country. A typical event consists of swappers bringing their unwanted yet high end bags, clothing or beauty products to the Swapaholics who create a pop-up boutique. Attendees are then able to roam around and fill up their shopping bags with new-to-them items. In the past designer brands have included: Citizens for Humanity, Diane von Furstenberg, BCBG, Nanette Lepore, Seven, alice + olivia, Betsey Johnson, JOE’s Jeans, French Connection, Marc Jacobs and Charles David.
“Our swaps are really more about style than saving money,” said Swapaholics’ Co-Founder Amy “Punky” Chase. “Women tend to take more risks with their fashion choices when the sticker price has been removed, and we love that we’re able to inspire people to evolve their personal style without intimidation. We are thrilled to team up with Swap.com and help grow the swap style movement online and offline.”
Great timing for this announcement as it is Boston’s official Fashion Week, and they are holding a ‘Sip & Swap’ event tomorrow evening from 7-10pm. Check out the details here.