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Skyword Raises $25M in Growth Equity for Content Marketing Tech

Skyword, a Boston-based provider of content marketing software, announced on Tuesday that it has raised a $25 million growth equity round. The financing came from...

This Applause Vet’s Startup Is Helping Writers Find Better Gigs

Good news for writers: If you're into the whole content marketing thing and have some expertise on a few topics, there's a new website...

This Startup Tells You How Much $$ Your Content Marketing Team...

Your company has a content marketing team, but you're not quite satisfied with how you measure the team's impact. Social shares, page views and...

How Data & Analytics Have Taken Over Marketing By Storm

Computer science, programming, large data sets, and analytics are not skills or fields that were traditionally associated with marketing. However, with the rise in...

Dating Apps Have Changed How Wayfair Sees Its Customers

A 'young company' has a unique way of looking at customer personas

5 Things B2B Marketers Can Learn from the Advertising Industry

Recently, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group, Alex Leikikh. MullenLowe, an...

Drive Leads and Build Trust with a Strategic Email Marketing Plan

I know this is hard to hear, but not every prospect or customer visits your site, blog, or social media accounts on a daily...

The Dangers of Shouting in Marketing

Norbella strives to stay on top of the media industry by sending our employees to conferences and relevant events. Josh Chang, Norbella's senior paid search...

Q&A with the BostInno Events Experts

Our Team Spills their Event Marketing Secrets

Marrying Creative Content With Brand Consistency [Event Recap]

How do we produce creative, compelling content that engages our audience and moves them to take action, while staying on-brand?That was the question at...

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