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How Privy Scored 1,000s of Customers Before Raising Its $2.1M Round

By around the time Privy closed its recent $2.1 million funding round, the Boston startup had managed to gain thousands of paying customers, with...

How to Avoid VC: Spin Your Startup Out of an Existing...

Here's one way to avoid venture capital when running a startup: spin it out of an existing company. That's what happened with Explorics, a...

How Artificial Intelligence Will Play a Big Role in HubSpot’s Future

HubSpot has a new edict: enable businesses to "help customers however they want whenever they want with whatever they want." That was a phrase from...

Grapevine Acquires ReadyCart to Help YouTubers Earn More Cash

Grapevine, an influencer marketing platform for YouTube, wants to give content creators another way to make money through a new acquisition. The Cambridge startup announced...

Nielsen Is Acquiring Marketing Intelligence Company Visual IQ

At the beginning of this month, Visual IQ CEO Manu Mathew told BostInno that his Needham-based marketing intelligence company was mulling another funding round,...

Drift Raises $32M Series B with Sequoia to Reinvent Inbound Sales...

Is Drift trying to eat HubSpot's lunch? While the Boston startup founded by former HubSpot executives might not admit to that, several signs indicate that...

Visual IQ Mulls New Funding Round as Marketing Platform Launches

It has been more than five years since Visual IQ raised its $12 million Series B — a situation that not all tech companies...

This Fast-Growing MailChimp Competitor Has Quietly Found an Ecommerce Sweet Spot

If you hadn't heard of Klaviyo (pronounced "clay-veeyo"), we wouldn't blame you. After raising a $1.5 million seed round in 2015, the email marketing automation...

This 17-Year-Old B2B Tech Company Just Got Acquired

ZoomInfo, a 17-year-old provider of business contact data based in Waltham, has been acquired by a Boston-based private equity firm. Great Hill Partners' acquisition of ZoomInfo...

SnapApp Raises $10.2M as Demand for Interactive Content Marketing Surges

Boston marketing tech startup SnapApp is looking to make some potential acquisitions after raising more money from its lead investor. The company announced on Tuesday...

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