Earlier this week, the Faneuil Hall team announced the TODAY show would be heading to the Hub on Friday, February 15th. Hosts Matt Lauer and Savannah Guthrie are leaving their Rockefeller Plaza roots behind to broadcast live from Boston’s snow-drenched Faneuil Hall Marketplace, and one social media savvy Emerson sophomore is campaigning in hopes he can help.
Christian Bergren-Aragon says he’s had dreams of stepping into Lauer’s shoes to host the Macy’s Thanksgiving Day Parade for as long as he can remember. Upon hearing the TODAY show was coming to Boston, he immediately launched the #ChristianBAonToday campaign and created business cards to hand out to Emerson students and local residents on the streets.
He claims his goals were threefold, saying that not only did he want to create a “quirky and unusual social media campaign” that would attract mass attention, but that he also wanted to “create a professional promotional video to show TODAY that [he was] not only talk, but walk, too.” Of course, the ultimate goal, however, is to snag a spot on the show.
“I am a journalist who is focusing on broadcast because I have a passion for being a voice to those who don’t have a platform to do it,” Bergren-Aragon says, sending along the below clip to prove he is serious.
Bergren-Aragon’s campaign has quickly started to spread at Emerson. “It has been awesome, and a crazy experience to keep up with,” he says, referring to the response. “I am consistently retweeting, following and hashtagging in between meetings and classes. It’s a full-time job!”
Faneuil Hall has encouraged interested TODAY show audience members to come out to the Marketplace by 6:30 a.m., when the taping starts. Lauer and Guthrie will be delivering the news from the West End of Faneuil Hall, as well as the Upper Rotunda. So get your signs ready now, because Bergren-Aragon can’t be the only one anxious for the potential on-air attention.
The TODAY show is also promising “a double dose of entertainment Friday,” because Boston’s own Dropkick Murphy’s will be on hand to “serenade early risers with hits all morning long.”
To RSVP to the event, click here.