With Easter just over two weeks away, UNREAL candy is teaching spring’s favorite cottontail critter a thing or two about nutrition. After centuries of hopping around town, dishing out cavity-causing confections, the Easter Bunny is here to apologize. There to console him? None other than New England’s own Tom Brady.

The photo is part of an ad campaign for UNREAL, which launched last year to provide a natural version of our artificially flavored favorites, such as M&M’s, Reese’s Peanut Butter Cups and Snickers.

The campaign, “Sorry Bunny,” is one of the cutest out there–Tom Brady included. (Don’t try and deny it, boys and girls.)

Now, this isn’t the first time the famed quarterback has starred in an UNREAL ad. In September, Brady made a video appearance with supermodel wife Gisele Bündchen, alongside Matt Damon, John Legend and Jack Dorsey.

Easter Bunny, if you’re reading this, I’ll forgive you for dropping all those egg-shaped artificial ingredients into my pastel-colored basket. But only if you bring me Tom Brady.

(h/t Boston magazine