Lucy: Michael Felger is one of the last sports talk hosts to hold off from using social media, but at the beginning of the month, he finally tweeted from his long-dormant Twitter account.
Dylan: For Felger’s followers, it was a big moment and a chance to finally interact with him online, but it turns out that Twitter won’t be the best place to reach him. The real place to follow the local TV and radio host for his unfiltered opinions and commentary on sports will be Fancred, a sports-focused social media network, BostInno has exclusively learned.
Fancred announced Tuesday morning that Felger has joined the network, which was resurrected last year after the original business operating it shut down. After Fancred’s original Boston-based company shut down in March 2016, it sold the company’s assets that summer to Football Nation Holdings, a company founded by Boston entrepreneur Andrew Miller. Miller, who founded Creditcards.com and Insurancequotes.com, originally planned to rebrand Fancred as Football Nation’s official app but decided to instead focus on rebuilding Fancred as its own brand.
With that decision, Fancred sought out Felger as a social media influencer who could bring his large audience with him. In an interview with BostInno, Felger said he held out from using social media for so long because he is “absolutely pathetic with technology” and that his long hours on TV and radio gave him enough of an opportunity to voice his opinions.
He changed his tune, however, when Fancred reached out through a mutual friend. On one hand, Felger said, he knew he was eventually going to have to change as more people look to follow their favorite media personalities online, but he was also enticed by Fancred’s singular focus on sports, where politics and other things won’t get in the way.
In a press release announcing Felger’s arrival on Fancred, the company described the radio and TV personality as an “investor” and “partner.” Felger declined to provide any specific details on his partnership and investment, but said that he would be using Fancred regularly for at least the next two football seasons. He said followers can expect him to be active on Fancred during football games and when he’s otherwise off-air. Read more: Exclusive: Mike Felger Will Make His Social Media Home at Fancred, Not Twitter