Sure, there are plenty of digital dating services out there. But do they match you up with your dream guy/girl using facial recognition technology?
Didn’t think so.
That’s one of the features that distinguishes Three Day Rule, an Los Angeles-based modern matchmaking service that just debuted its service in Boston. We’ve already covered all the perks – like the fact that your matchmaker personally vets all potentials and even will meet them first to figure out if the person is a good fit.
The goal is to find out what traits you find attractive in other people’s faces.
But it’s the facial recognition screening that really sets the service apart. Clients provide three photos of people they happen to find attractive — it could be your best friend, your co-worker’s brother or Bradley Cooper. Three Day Rule then conducts a screening with biometric software, to analyze and compare patterns in the structure of their faces—with the goal of finding what the three faces have in common (and what you, presumably, find attractive).
Today, facial recognition technology is used by the government for surveillance and security purposes, like identifying a criminal. But more and more companies are adopting the tool for other purposes. For example, Facebook leverages this technology to automate user photo tagging. Facial recognition software is also used for marketing personalization — by identifying the gender, approximate age and ethnicity of passersby, marketers can develop more targeted ads.
Here’s how it works: Every face is constructed of a number of landmarks called nodal points, which basically mark where all the features are set, their size and their distance. Facial recognition technology assesses all of these — how far the eyes are apart, angles of the chin, width of the nose, shape of the cheekbones, etc. According to TechTarget, the majority of these systems identify 80 nodal points on a person’s face. After capturing the data on those nodal points from the digital image of the face, the system stores that information as a faceprint, which can be used for comparing it to others.
Which is exactly what Three Day Rule did for me to demonstrate the capabilities of the technology they use.
I got my face analyzed
The demo was conducted in reverse. By sending Three Day Rule one headshot of myself, they could assess famous women who have a similar facial structure to me. In other words, if a client were to send over photos of those celebs, I might be a match (if I were signed up to be in their pool of candidates – which is the one free option the company offers).
Boston matchmaker McKenzie Faucher commented on the outcome.
Our facial recognition algorithm looks for the shape and position of the facial features within the face as well as the shape of the face’s jawline/outline. You’re a cross between an oval and heart-shaped face. As you can see from the results, you share a similar facial structure/outline to Rachel McAdams, Hayden Panettiere, and Scarlett Johansson. You can also see similarities across the shape of their noses and eyes. So, if a client brought us a photo of you, as someone they find attractive, this is an example of the type of results that we would typically receive after running the photos through our facial recognition software. Next step is to do a deeper dive with each potential match, to vet them even further to see if they may in fact be a good match for our client.
Having gotten compared to the latter celeb several times, I wasn’t entirely shocked by the results. But were they accurate? I’d like to think so. The beauty in applying this facial screening process to matchmaking is that it does something that we as humans are often not able to do: which is pinpoint the smallest things that tend to make us attracted to someone. You think you don’t have a type? Three Day Rule’s tech may just may prove you wrong.