The book Just Start is focused on a simple idea: That the world is going to grow more unpredictable. Your mode of thinking is most likely skewed and will be insufficient moving forward. Have we made you sweat yet? Well, thank Babson President Len Schlesinger, and co-authors Charles Kiefer, president of Innovation Associates, and journalist Paul Brown for that.
From the very get-go the trio writes, “You will notice we are not guaranteeing success. But we are guaranteeing that if you fail, you will fail quickly and cheaply, and that (as you will see) is almost as good.”
Of course, you need to heed their advice and read through the nearly 200 pages to find out for yourself if that is, indeed, almost as good. For those in need of some quick entrepreneurial tips right now — or who haven’t cracked a book since high school — we’re here to help you out with seven condensed takeaways.
Start thinking about “creaction,” and no — we’re not misspelling anything.
“Creaction” is a word the team made up by combining “creation” with “action.” They write, “Creaction boils down to this: The future may or may not be like the past, but you don’t have to spend a lot of time wondering how it will play out if you plan to shape (i.e., create) it.”
Entrepreneurs can also be boiled down into a simple equation.
They Act. They learn (from that action) and they build (off that learning.) What’s next? They act again.
Talk all you want, but nothing will change unless you act.
You might think differently, but if you don’t act, it doesn’t matter. The trio likens the idea to dancing: “A dancer dances. Substituting thinking for dancing doesn’t work. If all you do is think, you end up just thinking about dancing. There is nothing to show for that thought.”
Passion isn’t necessarily necessary.
If you describe passion as a deep, personal commitment, then they’ll tell you passion is a good thing. If you’re blinded, however, and are ignoring anything and everything that gets in your way, that could kill your business. When you’re too deep into a project, you don’t always see what the pitfalls are.
There’s a secret why seasoned entrepreneurs seem so impulsive.
The group writes,
They drive the cost of their next step down to the point where it makes no sense not to act, given that they imagine accomplishing something they want. They construct and play a game in which no one decision is likely to be fatal and where moving quickly and correcting mistakes as you go along are more intelligent than over-thinking.
Some cliches really do make sense.
If you come across lemons — known to the authors as business problems or obstacles — do, indeed, make lemonade.
The main title of their book really sums everything up, and is constantly repeated. Just start. No more what-ifs, ands or buts. Stop thinking and do.