Whether you prefer your whiskey (or bourbon) on the rocks, neat, or with a diet coke, you should know that your little libation is endangered. Or as Punch so emphatically puts it, you should “brace yourself” because “the whiskey apocalypse is coming.”
Ominous, indeed – this whiskey warning comes from Buffalo Trace, one of the oldest distilleries in the country, explains Smithsonian Magazine. Apparently, producers have seen the problem coming for a while but “its impacts are just now beginning to hit the market and will likely only worsen” in the future reports the article.
And to even further your worries (sorry, folks), Buffalo Trace released a statement this month claiming that due to the “bourbon boom… shortages still remain.”
“Despite the increase in distillation over the past few years, bourbon demand still outpaces supply. The overall bourbon category is experiencing 5% growth, but premium brands are up nearly 20% from last year… The increase in sales, coupled with the aging process and evaporation loss, leads to a shortage with no end in sight.”
Yeah – that doesn’t sound good.
Esquire also points out that as “demand for whiskey goes up, quality goes down,” referencing the recent Maker’s Mark PR disaster when the distillery tried to “water down their bourbon.” Unfortunately, this could mean that finding high quality whiskey could get a lot more difficult in the future.
So, what’s a whiskey drinker to do? Well, not drinking whiskey clearly isn’t a viable option. So, as Esquire suggests, we also recommend you “buy as much as you can afford today.”
The end is near (sort of), so stock up on high quality whiskey – the good stuff – while you still can!
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