Boston has seen its fair share of cupcakes. Cupcakes from DC, cupcakes from New York, mini cupcakes, giant cupcakes, dog-friendly cupcakes, charitable cupcakes, make-your-own-cupcakes – you name it, we’ve got it.
A new spin on cupcakes, however, is making its way to Faneuil Hall. I present to you: cupcakes in a jar.
Wicked Good Cupcakes came about three years ago, as a way for mother-daughter duo Tracey Noonan and Danielle Desroches to spend more time together. But the idea to put their treats in a jar wasn’t a marketing ploy or way to differentiate themselves – it was born out of necessity.
“We came up with the concept of a cupcake in a jar as a means to ship our cupcakes,” explains Noonan. “We had ordered cupcakes from other companies and they never seemed to arrive in one piece or very fresh.”
The ladies opened a shop on the South Shore in Cohasset, and the novelty of cupcakes in mason jars took off, landing them segments on national news programs and in blogs across the country.
Just last week, Wicked Good Cupcakes made an appearance on Shark Tank, a reality show that gives entrepreneurs a chance to pitch top investors on their startup concepts.
“It was really out of the blue that I decided to go online and fill out the application,” says Noonan of her decision to apply.
On the show, the ladies wowed the judges with their fresh cupcakes. “The fact that Mark Cuban ate three jars was a home run for sure!” says Noonan. “It truly validated the product for us.”
While they can’t divulge how much money Wicked Good received, Noonan claims that “it’s been above and beyond our expectations with orders still pouring in [on Monday].”
Building off the success of Shark Tank, Wicked Good Cupcakes is opening a second location in Boston’s Faneuil Hall Marketplace on Wednesday, May 1. The store will offer a variety of flavors in the jar, from red velvet and sea salted caramel to cookies ‘n’ cream and carrot cake. There are gluten free options available as well, and a bank of laptop computers for you to order and ship Wicked Good treats.
“Faneuil Hall will be fun because we can have our jars, some fun cupcake merchandise, and people will be able to order the jars and send them directly from the kiosk home or to someone as a gift,” says Noonan. “They don’t have to drag them around as they shop. We hope to make gift giving a piece of cake.”
For a glimpse of more of Wicked Good’s products, check out the slideshow below and visit their shop in Faneuil Hall beginning May 1.