Boston-based Drync, the “Shazam for wine” app that enables people to order bottles while they drink, announced on Wednesday that it has raised $900,000 in angel funding to expand fulfillment and marketing and further develop the product, according to the company’s release.
The formerly-bootstrapped startup’s funding comes from a handle of the Hub’s individual investors, including Mark Hastings, a managing partner of Garvin Hill Capital Fund, financial industry executive Jack Remondi and Andrew Moss, founder of BuyWithMe.
Today also marks Drync’s maturation from beta into a full-fledged iOS app.
Using the iPhone’s scanning recognition, the app can identify and provide follow up info on the bottle, thereby allowing you to get better acquainted with your personal palate. The image technology can also pick up on a restaurant’s wine list or tasting menu to help you figure out which wine you’re drinking. When you do find the wine of your dreams on Drync and are ready to buy up, the app delivers your bottles of booze straight to your doorstep. Order six or more bottles, and the good people at Drync will deliver free of charge.
What’s up next for Drync? The app plans on providing vino recommendations in the future based on your Drync profile and social network.
“We want to become your resource to discover new wines,” said Drync founder, CEO and MIT Sloan grad Brad Rosen to the Boston Business Journal. “It’s not just about marketing random wines at you, it’s about us understanding your pallet, learning who your social network is, and making relevant wine recommendations available to you.”
Started in 2008, Drync lists more than 30,000 wines for users to learn about, track, share and buy through the iOS mobile app. The company currently delivers in 41 states–including Massachusetts. Straying from our Puritan roots? I’ll drink to that.