Good news! That email address you created back in the reign of the chat room will soon be disassociated from your name.
Jay Rossiter, SVP of Platforms at Yahoo!, announced in a Tumblr post yesterday that the company will reset email addresses that have been unused for over 12 months. Users have until July 15 to log in to inactive accounts, or the addresses will be up for grabs by the end of the summer. Now “hotbody1985,” “callme456,” and “down2party45,” will have a fresh start in the cyber world!
After a years-long, brutal decline of Yahoo!, this move is part of a larger scheme to revamp the company’s brand. Recently, changes have been launched on Yahoo!’s Flickr, Mail, Weather, Homepage, and Search engine. The goal is to create a more efficient and personal experience by the nearly 20-year-old site. Coming from someone who holds a decade-old Yahoo! email account with 2,453 junk mail messages in it, this is much-needed.
Rossiter notes the rarity and value of simple usernames: “you want a Yahoo! ID that’s short, sweet, and memorable like firstname.lastname@example.org instead of email@example.com.” Using numbers in an email address is generally considered unprofessional these days, not to mention inconvenient. With virtually everyone claiming hold on one or two addresses, firstname.lastname@example.org is seemingly impossible to find. Offering these shortened names is a smart move for the company.
Despite such prospects, the layouts, features, and reputable name of Google’s gmail may outweigh the hack-prone and overall financially unstable prospects of Yahoo!. Google, Inc. appears to dominate over all else, with some claiming that they even maintain an upper hand on giants such as Facebook.
So does Yahoo! stand a chance? Well, aspiring users will have “the opportunity to sign up for the Yahoo! ID they’ve aways wanted.” Come mid-July, anyone can bid on their new ID, but they will have to wait until mid-August to discover whether or not they’ve received their top choice.
Please, everyone, don’t all get up at once.