Bostonians are known for their stubborn pride in everything from sports to movie stars to coffee (see: this video), so it’s only fitting that the latest crowdsourcing effort making social media waves builds off that super-intense Boston pride. Last night, Boston-based Digitas launched a social media campaign called “You Gotta Try Boston,” with the ultimate goal of convincing Top Chef to film Season 10 in the hub. In the short time since its kickoff, Boston’s Top Chef fans have voiced their opinions loud and clear across Twitter and Facebook as to why our city is so great.
We grabbed some time with Rob Rizzo, the Executive Creative Director of Digitas Boston and Detroit, to discuss the viral campaign.
1) What’s the inspiration behind the hashtag?
For a while now, Digitas has been working with the Mayor’s Office and some great people in the Downtown Boston Business Improvement District (BID) to help get the word out about all the offerings in our neighborhood. There are so many great stores, shops, pubs and restaurants a short walk from our office — everybody has their personal “You Gotta Try” favorites. It might be the cupcakes at Cakeology, a new appetizer or drink at Scholars, or a favorite jewelry store, boutique — anything! So the hashtag is just an easy device to brag about a favorite find in the neighborhood. But it goes beyond Downtown Crossing to the entire city. And beyond.
2) How quickly did it take off?
We just launched it last night, but we’re already seeing a lot of enthusiasm from Boston, particularly in the culinary and hospitality communities.
3) With all the other reality shows out there, why did you target Top Chef?
Top Chef came about when one of our foodie friends mentioned they were about to wrap up Season 9. We wondered why in a city like Boston, with so many great places to try, Top Chef hasn’t tried Boston. So, we thought: why not get people sharing their personal favorites? We want the producers of Top Chef to be inspired by the passion around dining and drinking and bring the show to our city.
From seafood to celebri-chefs to an abundance of student interns, check out this Storify of why Top Chef needs to come to Boston.
It looks like Seattle’s got a good chance at nabbing Season 10, so keep tweeting and Facebooking for Boston!