Jim: Can virtual reality and 360 degree video help get more pets adopted? One Chicago startup thinks so. Will, tell us about Pet Gotcha Day.
Will: Based out of 1871, Pet Gotcha Day uses 360 degree videos to bring “adoptable pets to life,” hoping to make the pet adoption process more engaging, fun, and ultimately reduce cases of euthanasia by increasing pet adoptions.
Shelter volunteers shoot the videos—since they are already familiar and comfortable with the animals—and the startup provides 360 degree video-enabled cameras if the shelter or volunteer doesn’t have one. Potential adopters can view these videos, along with the pet’s and shelter’s information, on the startup’s platform, and the videos are accessible via both mobile and desktop. It is free for pet shelters to onboard their pets onto the Pet Gotcha Day platform, and the startup is extending sponsorship opportunities as part of its revenue model.
Jim: Eventually, the startup plans to incorporate virtual reality into the experience, and people with VR-enabled headsets will get an immersive experience of what it’s like to own the animal.
I like this idea and am excited to see if this startup can gain traction, but they’re gonna need a name change, I think (the word “Gotcha” in the name stands for “Growing Ownership Through Connecting Humans and Animals” and the startup celebrates adoptions through its platform as “Pet Gotcha Days,” the founder told us).
Read More: This Startup Wants To Use VR to Help You Find Your Next Pet